Meet the Keynote Speakers
3rd Keynote Speaker to be announced soon
Colleen Carswell
Colleen Carswell is the CEO and Founder of Structured to Scale, an operations agency that helps businesses build better systems, retain top talent, and scale efficiently—without burning out their teams. With 18 years of hospitality experience, Colleen's career began coordinating weddings on Royal Caribbean cruise ships, where she learned that exceptional customer experiences are built on rock-solid operations. Today, she's a sought-after speaker and fractional COO who challenges conventional business wisdom with her signature philosophies: "systems before sales" and "team service before customer service." Colleen believes your internal infrastructure is your competitive advantage—and she's built her career proving it. By optimizing workflows, strengthening team retention, and maximizing profit margins, she helps business owners grow from the inside out. Her expertise has been featured in Forbes, Success, Travel and Leisure, and USA Today. Known for her bubbly energy and no-nonsense operational strategies, Colleen brings both heart and systems thinking to every conversation about building sustainable, scalable businesses.
Terrica
Terrica is an award-winning speaker, brand strategist, mentor, and educator with over 21 years in the wedding industry. As the founder of multiple companies and one of the most respected educational platforms for wedding professionals, she’s coached and empowered over 4,400 students through her signature strategies in pricing, sales, systems, and visibility. Her work has been featured in Martha Stewart Weddings, The Knot, HLNtv, PeopleTV, Readers’ Digest, and more. Known for her bold, no-fluff teaching style, Terrica blends humor, heart, and hard truth to help entrepreneurs build profitable businesses without losing their peace. She is a Smart Meetings Best of Stage speaker, a NACE Speaker of the Year nominee, and has delivered keynotes and workshops across eight countries — empowering audiences with her blend of strategy and straight talk. Terrica is also a proud advocate for diversity and inclusion in the events industry, serving on advisory boards and supporting initiatives that champion equity and representation. She was recently featured as the cover story for Event Therapy magazine, spotlighting her mission to increase self-care, self-worth, and net worth among wedding pros. Affectionately known as “The Motherhustler,” Terrica continues to redefine what leadership looks like for women in business — one keynote, coaching call, and champagne-fueled strategy session at a time. When she’s not creating legacies behind the scenes or on stage, you can find her in the Golden Isles soaking up time with her kids, sneaking cake for breakfast, or quoting RuPaul’s Drag Race like it’s gospel to her disgruntled cat.